About ELSA AI

Ethical • Legal • Societal • Accountable

We help organisations operationalise responsible AI fast. Using the GenAI Assure™ Framework, we turn third-party AI tools into a governed, measurable, and auditable part of your business.

Outcome: AI that is safe, compliant, and accountable without changing your vendors or rebuilding models.

Our Mission

To make every third-party AI deployment safe, compliant, and auditable by applying a focused 30-60-90 day rollout that delivers clear guardrails, responsible use, and evidence you can stand behind.

What We Do

We enable organisations that deploy AI tools (chat, copilots, automations) to operate them with confidence.

  • Stand up guardrails so AI is used safely from day one.
  • Assess and reduce risk across people, process, and data.
  • Embed monitoring so leaders see what matters, when it matters.
  • Deliver proof so auditors and regulators can verify outcomes.

AI Governance Framework

A practical operating model for AI deployers, built for real-world adoption.

Policy & accountability that clarify how AI is used.
Protection of access and data so sensitive information stays safe.
Monitoring & oversight that make behaviour visible and correctable.
Documentation & evidence that demonstrate responsible operation.
Incident handling & resilience so you recover quickly and learn continuously.

Delivered through a pragmatic 30-60-90 day plan with clear milestones.

Compliance & Audit Support

Operate AI with confidence, and prove it.

Aligns with the EU AI Act (deployer duties).
Works with GDPR/UK GDPR expectations.
Supports ISO/IEC 42001 (AI Management System).
Maps to NIST AI RMF and NIST CSF / SOC 2.

You get the artefacts and traceability to demonstrate responsible use.

Why We're Different

Deployer-first: built for teams using third-party AI, not building models.
Security-led: practical guardrails over checkbox policies.
Measurable: real visibility into how AI is used across your estate.
Audit-ready: evidence is part of the operating model, not an afterthought.
Time-bound: a clear 30-60-90 path your teams can execute.

Who We Serve

Technology Companies

Ship responsibly with copilots, support bots, and internal assistants, without slowing delivery.

Financial Services

Use AI for research and operations with controls that respect regulatory expectations.

Healthcare Organizations

Enable staff assistants and knowledge tools while keeping sensitive data safeguarded.

Professional Services

Boost research and drafting, with clear transparency and client-ready assurance.

E-commerce & Retail

Scale customer support and content safely, with governed data flows and brand-safe outputs.

Enterprise Organizations

Roll out AI across functions with consistent guardrails, oversight, and evidence at scale.

Ready to Get Started?

Ready to transform your AI governance from a compliance burden into a strategic advantage?

Get Your Readiness AssessmentContact Us