Cookies & Preferences

Manage Your Cookie Preferences

Control which cookies we can use to improve your experience. You can change your preferences at any time.

Your Current Settings:

Strictly Necessary
Preferences
Analytics
Marketing

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

We use cookies to enhance your browsing experience, analyze site traffic, and serve personalized content. This page explains what cookies we use, why we use them, and how you can control them.

Cookie Categories

We categorize cookies into four types based on their purpose. You can control your preferences for each category except strictly necessary cookies, which are essential for the website to function.

Strictly Necessary Cookies

Always Active

These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as security, consent storage, and load balancing.

Purpose: Session management, security tokens, consent preferences, load balancing
Retention: Session or up to 12 months
Lawful basis: Legitimate interests (necessary for website operation)
Examples: elsa_ai_cookie_consent, session_id, security_token

Preferences Cookies

These cookies remember your choices and settings to provide a more personalized experience, such as language preferences and display settings.

Purpose: Language selection, region settings, display preferences, accessibility options
Retention: Up to 12 months
Lawful basis: Consent
Examples: language_pref, region, theme_preference

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our services.

Purpose: Google Analytics, page views, user behavior, performance metrics
Retention: Up to 24 months
Lawful basis: Consent
Third-party vendors: Google Analytics
Examples: _ga, _gid, _gat

Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness.

Purpose: Ad targeting, campaign tracking, social media integration, conversion tracking
Retention: Up to 12 months
Lawful basis: Consent
Third-party vendors: Google Ads, Facebook Pixel, LinkedIn Insight
Examples: _fbp, fr, li_sugr

Third-Party Cookies

Some of the cookies on our website are set by third-party services that appear on our pages. We use these services to provide analytics and marketing functionality.

Third-Party Vendors:

  • •
    Google Analytics: Website analytics and performance monitoring
  • •
    Google Ads: Advertising and conversion tracking
  • •
    Facebook Pixel: Social media advertising and analytics
  • •
    LinkedIn Insight: Professional network advertising

How to Control Cookies

You have several options to control or limit how we and our partners use cookies:

Use our cookie preferences tool

Click the "Manage Cookies" button at the top of this page to customize your preferences.

Browser settings

Most browsers allow you to refuse cookies or only accept them from certain websites. Check your browser's help section for instructions.

Opt-out links

You can opt out of interest-based advertising by visiting Your Online Choices or Digital Advertising Alliance.

Consent Logging

In compliance with GDPR and UK GDPR, we log your cookie consent choices. These logs include:

  • Timestamp of your consent
  • Your cookie preferences (which categories you accepted)
  • Browser information (user agent)

Consent logs are retained for 12 months to demonstrate compliance with data protection regulations. Your preferences remain active for 12 months from the date you set them, after which you will be asked to review your choices again.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The latest version will always be available on this page. If we make significant changes, we will notify you through a banner on our website.

Contact Us

If you have any questions about our use of cookies or this policy, please contact us:

Email: contact@elsaai.co.uk

Location: United Kingdom