Every AI Prompt Your Team Makes Is Audit Evidence. Can You Prove You Had Controls?
The EU AI Act Article 26 holds deployers liable—not vendors. Fines reach €35M or 7% of global revenue, and vendor frameworks won't protect you when regulators arrive. GenAI Assure™ delivers deployer-first controls and audit-ready documentation in 90 days, built by the director who secured 20+ high-stakes enterprises.
Controls You Can Enforce. Evidence Auditors Accept.
A deployer-first framework that links principles → controls → evidence for third-party AI—on your existing stack (e.g., SSO/DLP + SIEM prompt/output logs). It delivers Evidence Packs with tiered retrieval SLAs, mapped to EU AI Act Article 26, GDPR, ISO/IEC 42001, and NIST AI RMF.
Security & Data Protection
Stop leaks; control access and outbound data (SSO/MFA, DLP, SIEM).
Governance & Regulatory Assurance
Meet duties and keep proof (DPIA/FRIA, vendor due-diligence, lifecycle gates).
Ethical & Human Impact
Lower harm; explain outcomes (bias tests, explainability profiles, HITL, redress).
Accountable Operations
Trace every decision and owner (decision records, RACI, oversight committee).
Trust & Safety Culture
Train people; report issues safely (role-based training, awareness campaigns, help channel).
Evidence Pack
Audit-ready proof on demand (WORM & hashed manifests; ≤4/8/24h retrieval SLA).
How GenAI Assure™ Works: Our 3-Step Path to Confident AI Adoption
GenAI Assure™ turns governance into a practical advantage by linking principles → controls → evidence on a 30-60-90 plan with defined milestones and artifacts.
Assess & Govern (Days 1–30)
Approve AI Use Policy + exceptions; launch intake & tiering
Discover & inventory ≥95% of AI tools (incl. Shadow-AI)
Transparency labels live in pilot flows (email/chatbot/docs)
Stand up AI event schema → SIEM (WORM) and baseline DLP
Start RoPA and publish DPIA/FRIA trigger list
Implement Smart Guardrails (Days 31–60)
Enforce SSO/MFA, least-privilege/SCIM, vault + ≤90-day token rotation
Monitor prompts/outputs/actions in SIEM; tune DLP across channels
Complete Top-10 DPIAs & vendor due-diligence; ship explainability profiles
Role-based training launched; Shadow-AI triage playbook running
Incident & Resilience (GA-RR/RB): IR runbooks/SOAR + fallbacks, tabletop tests
Achieve Audit-Ready Assurance (Days 61–90)
Outcome: Safe, compliant, and audit-ready AI—delivered in 90 days.
Automate Evidence Packs: YAML manifest + WORM, SHA-256 timestamps
Retrieval SLA: Tier-1 ≤4h • Tier-2 ≤8h • Tier-3 ≤24h
Dashboards & KPIs; internal audit dry-run passed
Discovery automation live; Transfer Register maintained; vendor re-assess cadence set
Standards mapped: EU AI Act Art. 26, GDPR, ISO/IEC 42001, NIST AI RMF
Benefits of GenAI Assure™ for Your Business
GenAI Assure™ delivers more than compliance. It provides a practical pathway to safe, auditable, value-driven AI adoption—so you can accelerate innovation while maintaining trust and resilience.
Navigate Regulatory Complexity
Know what's required and how to prove it.
EU AI Act (Art. 26): logging, oversight, transparency.
GDPR/UK GDPR: lawful basis, DPIA/FRIA, rights.
Mapped to ISO/IEC 42001 & NIST AI RMF (plus SOC 2 where needed).
Mitigate Security & Data Risks
Stop leaks; contain misuse.
AI-aware DLP + SIEM detections; proxy/CASB allow-lists.
Shadow-AI playbook to block/triage unsanctioned tools.
SSO/MFA & secrets vaults with rotation hygiene.
Reduce Regulatory Exposure
Avoid penalties with audit-ready proof.
Labels & notices; DPIA/FRIA before go-live.
Vendor due-diligence (SCC/IDTA, attestations, sub-processors).
Evidence Packs (YAML+WORM, ≤4/8/24h retrieval SLA).
Faster, Safer AI Adoption
Roll out on your existing stack with visibility.
30-60-90 plan with day-30/60/90 receipts; dashboards/KPIs.
KPIs include DLP effectiveness, token hygiene, and MTTD/MTTR.

— Faisal Ali CISM, CRISC
Founder, ELSA AI · Director, GenAI Assure™ Framework
30 Years Securing High-Stakes Enterprises
AI Governance Built by Someone Who Secured the World's Most Scrutinized Enterprises
Faisal Ali didn't build GenAI Assure™ in a lab. He built it after 30 years in the trenches—leading cybersecurity programs, navigating audits, and implementing controls at organizations where a single failure could mean regulatory action, board-level crisis, or operational catastrophe.
Where the Framework Was Forged:
30 years securing operations where failure meant front-page crisis:
- ▸Financial institutions managing billions in daily transactions (Barclays, Lloyds, British Business Bank)
- ▸Defense contractors protecting classified systems (BAE Systems, Lockheed Martin)
- ▸Retail and supply chain platforms at global scale (Walmart, Premier Farnell, Burberry, Applegate)
- ▸National infrastructure and public services under taxpayer accountability (Capita, OVO Energy, Smart DCC, BWDC, The Insolvency Service)
- ▸Manufacturing and global logistics (Bombardier, Volkswagen, Maersk, American President Line, National Saudi Shipping Line)
- ▸Healthcare systems safeguarding patient data (Newcross Healthcare)
What That Experience Revealed:
Boards don't want theory. Auditors don't want promises. Deployers need controls that work this quarter—and evidence that survives scrutiny. GenAI Assure™ is built on that reality: 30 years of operational pressure, regulatory scrutiny, and high-stakes delivery.